Website conversion rate
Business / FREE CALCULATOR
Calculate the proportion of visits producing a defined conversion.
Your answer starts here.
Enter your values and select Calculate to see the result and any available breakdown.
How to use this calculator
- Enter completed conversions. Use the unit shown beside the field.
- Enter eligible visits. Use the unit shown beside the field.
- Select Calculate and review the result. Select Reset to restore the example inputs.
How the calculation works
Completed conversions/Eligible visits*100
Worked example
Completed conversions = 50; Eligible visits = 1000. Result: 5 %.
Understand your result
Calculate the proportion of visits producing a defined conversion. The result is expressed in %.
Assumptions and limitations
Use consistent sessions or users and avoid mixing denominators. Results are rounded for display.
Questions about this tool
What does this tool calculate?
Calculate the proportion of visits producing a defined conversion.
What should I check before using the answer?
Use consistent sessions or users and avoid mixing denominators.
Related guides
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