Advertisement click-through rate
Business / FREE CALCULATOR
Calculate clicks as a percentage of impressions.
Your answer starts here.
Enter your values and select Calculate to see the result and any available breakdown.
How to use this calculator
- Enter valid ad clicks. Use the unit shown beside the field.
- Enter ad impressions. Use the unit shown beside the field.
- Select Calculate and review the result. Select Reset to restore the example inputs.
How the calculation works
Valid ad clicks/Ad impressions*100
Worked example
Valid ad clicks = 20; Ad impressions = 1000. Result: 2 %.
Understand your result
Calculate clicks as a percentage of impressions. The result is expressed in %.
Assumptions and limitations
Filtering and counting methods may differ between platforms. Results are rounded for display.
Questions about this tool
What does this tool calculate?
Calculate clicks as a percentage of impressions.
What should I check before using the answer?
Filtering and counting methods may differ between platforms.
Related guides
Guides will appear here when published and linked by the editor.